I've seen two of these in the past two months.  The first, for Shock Top Belgian-Style Wheat Ale, and now another for Gillette.  Aside from getting some word-of-mouth online, what are these stunts doing for the brand.  No one would even know they exist if you didn't spend thousands of dollars to fly by and shoot it from above.  A dying tactic, I'm over the field ad.

Is this not a giant waste of money?