From Diesel to Dockers: I've Officially Left the Ad Game

Charter_business_logo_2010

Well, it’s official, I’ve jumped out of the ad game and into an online marketing role at Charter Business.  No, it wasn’t a bad break up. In fact, I had a really great run for the first two years of my career.  In the end, it comes down to the area in which I see myself succeeding, an area that is consistently growing, and an area where I myself I have an unending love affair- digital, social, interactive, and everything that happens online.

So I’m one week in at Charter and I’ve learned more than I could imagine.  While my past experience does extend to national, I’ve never worked on a brand with such massive size and scope.  A competitor in innovation in an area in which I’m super interested (see my recent post on The Future of Digital/Streamable Media) I’m really excited about the opportunity in front of me at Charter.

As for my blog, I still plan on keeping current with new posts on the future of media and marketing.  But more importantly, you might want to bookmark Popcorn Jury as I’ll have a full premium cable package with unlimited access to On-Demand.  Coming from someone who’s been cut off from cable for the past two years, this could be quite scary. 

Thanks for following.  Stay tuned.