*Image courtesy of Michael Forbis Design

Note: Solutia is a client and the World of Color Awards(TM) is a project I’ve been working on for about three months.  This is far more than an endorsement.  It is an explanation of the change happening in the digital world.  A look at static vs. dynamic and the future of web competitions.  

Static websites are dead.  Or are they? In the architectural community, specifically in the area of competition, award, and event promotion, not only are static websites alive, but they are consistently used in a manner which seems almost archaic in relation to other industries.  In such a design driven industry, you’d think more importance would be placed on aesthetics, structure, color and UX.   Looking at competition pages like this, this, and this, it is easy to see that there is room for improvement in the design of architecture competition websites.  We went ahead and explored it.

The Solutia World of Color Awards set out to do two simple things:  honor innovation and inspire the use of color in the built environment.  The website fosters conversations around glass, light, design, color, and architecture.  It makes the industry accessible to everyone with the use of images, video, audio, and quotes.  It carries the conversation through social networks to reach a wider audience of architects and every day individuals alike.  Most importantly, it’s dynamic, always changing, always improving, and always one step ahead of the user/consumer/audience member.

In my opinion, the static website is dead.  The future of media is social, relying on dynamic content that will attract new users and appeal to those who return.  Please check out the World of Color Awards and follow on Facebook and Twitter.  See what the future of architecture is all about.