Going through high school, I remember trying to figure out what it was that I wanted to do when I got older. To be quite honest, advertising never really crossed my mind, but looking back I do remember making a :60 tv-spot for Galyans Sporting Goods (now Dicks) and I remember it being a whole lot of fun. The most fun part for me was always adding the music in at the end. I feel like I was always genuinely good at that part.
My love for music in advertising never did fade, but it did take a slight turn in a different direction. For the longest time I wanted to be a music supervisor for a television show. It started with the O.C. featuring tracks from Bright Eyes, Death Cab, and of course, Phantom Planet. The scene where Marissa shoots Trey literally began my obsession with Hide & Seek by Imogen Heap:
When TV started to fade, the next gradual step for me was movies, and I for the longest time wanted to be the guy who picked the music for the movie trailers. How good of a gig would that be. I mean seriously, no one knew how badass the Fray was until this was released:
So let’s just say I was very excited to see that there is in fact a role for someone who loves music in an ad agency. Trust me, I by no means aim to have the position, as my interest in music has slightly skewed downward over the past few years, however still, this dude pretty much has it made. His name is Gabe McDonough and he’s a Music Director at Leo Burnett. The highlight from his interview, which can be found here, is below:
All-time best use of music in an ad?
Well, you know all the old chestnuts… “Revolution” for Nike, “Pink Moon” and all that, but I’m also a massive fan of local carpet and mattress store ads. They always have the CATCHIEST jingles and can somehow lodge their phone number into your brain. Today, I’m also liking this one.
Me? I still like this one:
What are you favorite examples of the influence of music in either television, trailers, or advertisements? Leave the Youtube url in the replies.