The World Cup Is Here...Have You Seen It?
The World Cup is host to one of the largest television audiences of any sports broadcast during the year. The global importance of the event, and the number of years advertisers have to plan, give way to some of the most creative, inspirational, and downright cool advertisements we'll see all year. Below are some of my favorites in order of preference. What are yours?
1. Puma: Journey of Football
2. Nike: Write the Future
3. Coke: A History of Celebration
4. Pepsi: Oh Africa
5. Carlsburg: Team Talk
The ads don't stop at television. ESPN has done print for every team in the tournament:
And without a doubt one of my favorite concepts to come out of this year's World Cup marketing toolkit:
