Advertising needs to reeinvent intself in the age of earned attention.  This ad for Amnesty International does just that.  Using "eye tracking" camera technology, the poster can alternate between a scene of domestic violence and a scene of happiness.  All of it correlates with the copy, "It happens when nobody's watching." 

Sure, on the surface, it's not a whole lot different than a hologram.  But it's smarter, sleeker, and guerenteed to grab more attention in an age where less and less people take notice of the advertising around them.

Would this ad work on you?