michael buffa

The future of media is social.

Why Twitter is the New Media

I wanted to see what the weather was like in surrounding areas throughout Missouri after hearing about possible tornados.  With that, I googled "Rolla."  Here's what I got.

Traditional Google search for "Rolla" (2:15pm- 5/25/11)

Rolla_1

Note: The most up-to-date news article is roughly 12 days old.  It has nothing to do with weather.

"Realtime" Google search for "Rolla" (2:15pm- 5/25/11)

Rolla_2
Note: The most up-to-date news article is less than a minute old.  There are over twenty recent tweets about the weather with pictures, links to videos, and first-hand accounts of what is happening.

The digital world moves much faster than the traditional media environment.  Are you up to speed?