If I worked for Lego, I'd immediately bring this guy on board. Why? He embodies everything that the brand stands for- creativity, culture, construction, and collaboration. Sponsor his work in a traveling art gallery, feature him in a behind-the-scenes web series as he pieces together his next project, or profile his work on a micro site devoted to customers living the Lego legacy.

Sometimes, the things people do with products are more interesting and more descriptive than the products themselves. 

The Create or Else program, crafted by Oglivy highlights inspirational movers and shakers.

Brands- maybe it's time you take note.